The Team

ROB ANDERSON
Chief Executive Officer and Lead Visionary

Rob graduated under full academic scholarship in business management from Capilano University. He has 20 years experience in hospitality management working with some of Canada’s most recognized brands and owned three highly successful restaurants which he ultimately sold to the Browns Restaurant Group and Sammy J Peppers. During Rob’s time in the restaurant industry he discovered there was a missing element to inventory, ordering and accountability. He left the front lines of the hospitality industry, and founded a successful and innovative inventory software company specializing in the food and alcohol service industry, with customers including the Federal Government of Canada and some of Canada’s largest restaurant chains. Rob is a team leader who has managed over 1,500 employees and successfully serviced $100+ million businesses on both the private and government levels. With experience in the cannabis industry under MMAR and ACMPR regulations, and with his ability to identify and recruit experts in both the cannabis industry and in business in general, Rob founded CannaWorks.

When not at CannaWorks, you may find Rob wakesurfing on a nearby lake, sampling wine at one of the many world class wineries in the Okanagan Valley, or discovering new roads on his Harley.

PAUL RUNDLE
Alternate Responsible Person

Paul has lived in the Okanagan for the last 20 years. He has an extensive sales background with years of international trade shows. Paul has also worked in the high paced energy drink market sector which is where he met Rob Anderson and they formed a bond that has lasted almost two decades. Before cannabis, Paul spent a few years in the wine industry working in multiple areas of an award winning winery. Paul takes a hands on approach and likes to learn every aspect of the industry he is involved in. In the cannabis industry, Paul has been a part of grassroots growing, as well as worked at the retail level opening and managing Provincially licensed retail stores in BC, and managed a team of over 100 people at CannaWorks. Paul has a diverse experience with both end use customers and peers alike and prefers a lead by example approach to team leading.

In Paul’s off time you may find him hitting the fairways in the summer or on the water, and then blazing down the slopes in the surrounding mountains in the off season.

DR. ELI STOFFMAN
Organic Chemistry and RSO Extraction / (Health Canada: Quality Assurance Person and Quality Person in Charge)

Dr. Eli Stoffman is a pharmaceutical chemist with extensive knowledge of chemical production, extraction, and the Canadian regulatory environment, including GMP production regulations. Eli obtained his PhD in Organic Chemistry from the University of Alberta in 2009, and subsequently completed post-doctoral studies at the University of Montreal in Medicinal Chemistry. Upon exiting the academic milieu, he co-founded a contract research organization (CRO) in Montreal catering to the pharmaceutical industry, eventually joining forces with another CRO (NuChem Therapeutics). After a successful run with the company, Eli spent a few years consulting as a chemist for multiple other pharmaceutical companies before deciding to put his chemical expertise and knowledge of the traditional pharmaceutical sector to use in the emerging cannabis industry.

Eli enjoys spending time with his daughter and going to their cabin on the Sunshine Coast when not working.

BROOKE ROTH
Head of Security

Born and raised in the Okanagan, Brooke brings a wealth of experience and versatility to her role at CannaWorks. With over five years in the legal cannabis industry, combined with a background in healthcare and science, Brooke plays an essential role in shaping the company’s success across the board.

From optimizing operations to driving innovation and ensuring compliance, Brooke’s broad skill set allows her to tackle challenges from every angle. She thrives in fast-paced, ever-changing environments, bringing a strategic mindset and a hands-on approach to every project. Passionate about fostering a positive and sustainable company culture, Brooke is dedicated to creating a workplace that supports both employees and customers while driving the growth of CannaWorks.

When she’s not immersed in the cannabis industry, Brooke enjoys spending her free time at the local race track or nurturing her garden, finding balance in both her professional and personal life!

ASH MACIVOR
Sales and HR

Ashley has over 15 years in the Canadian cannabis industry with experience in purchasing, sales, marketing, and operations. Over the last decade, Ashley has utilized her knowledge and leadership to develop teams of top-class industry professionals and enabled her to establish a global cannabis network. Ashley’s nursing background is the foundation behind her drive and dedication to the cannabis industry.

In 2012, Ash started her own cannabis consulting company focusing on education, recruitment, and development, which led her to CannaWorks in 2021. Now Ashley is a strong lead in the CannaWorks’ HR and Sales Management departments. Excelling in customer service, embracing innovation, and providing the highest quality standards are some of Ashley’s cornerstones for her work. Working in Cannabis is more than a career for Ash, but her service to the future health of the world.

When Ash isn’t working at CannaWorks you can catch her travelling, dancing to music, doing performance arts acrobatics, or socializing with friends.